Effective PPC Marketing Tips – Things you should do.

Pay per click and specially Adwords is one of the best ways to get quality traffic to new websites if done in the right way. If you are not aware of what is Pay per Click Advertising Please read PPC Marketing.

Today I will discuss few PPC Tips which can help you get good traffic and paying less as you move along. Before I discuss anything I will show you something.

This is the graph of last 20 days for one of my campaign in Adwords account. Blue line is my cost and green line is CTR in first and clicks I got in second.

Isn't there something very interesting there? After 11th you suddenly see that cost has gone down with much higher CTR and also the number of clicks. This means I experimented something as that experiment continue I started generating less clicks but with higher CTR and suddenly after few days I am paying quite less than first 10 days and getting more and more clicks aka traffic. Almost double the traffic and yet not paying the same amount I used to pay.

This is just one experiment and this is a constant process that I do. You can see that Jan 1 to Jan 3 had also some experimentation which made traffic and cost to oscillate. So what did I do?

Simple. Just reduced the price per click I am willing to pay. Simple but not actually, just doing that is not important but I could do that because my quality score for the campaign was and is very very high. Almost close to 9 on an average.

See how to Improve Adwords Quality Score

To add more tips to the above article.

• Ads

  1. Use your keyword where-ever you can in the ad. i.e. in title, in description, in your visible URL ...
  2. Test your Ads. Create many versions of each ad changing just one component at a time to test different titles, features, URLs etc but remember not to make big changes based on small time frames. The changes I did in the last week of December ran for 10+ days before making more changes.
  3. Use the Keyword insertion tool in ads e.g. {KeyWord: Alternate Best Working Title goes here} to increase CTR
  4. Create a sense of urgency in your ad e.g. "Offer Expiring Soon", "Act Now", "See Yourself", "Call Now for Discount" ...
  5. Keep and eye on your competitor's ads and see what they are doing and how they are working on PPC Campaigns.

• Keywords

  1. Finding the right keywords is the most important in internet marketing but don't let this play on your mind just too much. See how Facebook  does its keyword research for PPC Marketing.
  2. Include singular and plural variations of a keyword.
  3. Use exact match and phrase match keywords.
  4. Include common misspellings in your keyword list.

• Campaigns

  1. Use different campaigns for the content and search networks. It will help you to track your CTR and ROI in much better way.
  2. Never under-estimate content network but do check where your ads are being shown. Add any under-performing or undesirable sites to the negative list.
  3. Check your campaigns and reports daily. Even opt for Email Notification of reports in Adwords.

• Landing Pages

  1. Create special landing pages for specific keywords / ad’s. This will help you generate more keyword rich pages for your ads.
  2. Don't expect the user to find the product from the list instead do a deep link to the product/ service you are advertising.

• Miscellaneous

  1. Have a new Google Adwords account for all your website and buy and apply Google Adwords promotional credit for new accounts. You can buy Google Adwords promotional credit at ebay. Its quite safe to buy them at ebay.
  2. Apart from Search Engine PPC think about advertising in less obvious places as competition would be less there.

1. All you should know about PPC Marketing
2. Yahoo Search Marketing (YSM) Review
3. Yahoo Search Marketing Support Better than Adwords
4. Facebook Advertising: CPC or CPM – Which one is Right for you?
5. Do serious Keyword Research

Tagged as: Adwords, Marketing, PPC, Traffic Tips

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