Most of the time it becomes difficult to find the right kind of affiliate product which can fit into your target audience and so its better to promote your own product rather than an affiliate product.
It may not be always a product for sale but you can even offer it for free and generate lots of leads out of it.
Sell your product
If it is a product you wish to sell for a price it can help you get an affiliate program where people get paid for promoting your product. This not only helps you generate lot of traffic to your product site but also helps you get good return on your investment as you only pay for sales.
Check out some of the best shopping cart solutions which can help you setup in minutes and gives your product in the hands of thousand's of affiliate marketers who work for you to sell your product
Generate Leads
If you are not sure if you can sell your product its better to start with a free product that can help you get some good publicity and traffic for your website as well as help you establish your authority for future products. Many believe that if you have a product which you can sale you can make money but that is actually not true. Even if it is a free product you can make money with it but you have to have a quality product which can be anything like utility software or small game or even an eBook. Think viral when you are thinking about free product.
If you have a good product you can do joint ventures with lead generators for quality leads and convert them into customers for your future products. Aweber is my favourite tool for generating leads and you can see how.
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